News Release: 4/2/2025

Yavapai Broadcasting has officially launched The Peak 100.1, a dynamic new radio station bringing an energizing mix of the biggest hits from the ‘80s, ‘90s, and today’s brightest Adult Contemporary pop to listeners across Northern and Central Arizona.

The Peak 100.1 joins Yavapai Broadcasting’s strong lineup of stations, which includes KKLD 95.9 The Cloud, 104.7 ESPN, KQST 102.9 and 105.7 KVRD. The company remains dedicated to serving communities throughout the Verde Valley, Flagstaff, Prescott, and beyond with high-quality programming, local news, sports, and entertainment.

“This format change reflects our ongoing commitment to keeping our stations fresh and engaging for our listeners and help local businesses grow,” said Mike Jensen, Regional Director of Sales and Marketing at Yavapai Broadcasting. “The Peak 100.1 adds a vibrant new presence to our lineup while staying true to our mission of fostering strong community connections.”
With the addition of The Peak 100.1, Yavapai Broadcasting further strengthens its reputation as a trusted source of entertainment and information throughout the region.
For more information, visit www.myradioplace.com.